INSIDE NEUE KLASSE #02 | DAVID LEISTER: THE BMW PANORAMIC iDRIVE EXPLAINED
Description
How does the digital future feel inside a BMW?
In this second episode of Inside Neue Klasse, Nicki Shields sits down with David Leister, BMW User Interface Design Lead, to uncover the story behind the BMW Panoramic iDrive — a new interaction experience designed to bring clarity, personalisation, and seamless integration into every drive.
From early sketches to human-centric digital systems, this conversation explores how the Neue Klasse interior is built entirely around the driver and their digital lifestyle.
The episode ends with a challenge that puts intuitive thinking to the test.
Tune in to see how interaction in the Neue Klasse becomes second nature.
(00:00 ) Introduction
(03:11 ) What superpower would David’s dream car have?
(03:46 ) What makes the BMW Panoramic iDrive seamless?
(12:07 ) Challenge: Nicki vs. David
(14:00 ) Outro
Find out more about our host Nicki Shields
United States
